• DEFINITION
    • FLEXIBLE
    • DEFINITION
    • FLEXIBLE
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Soft Pomade

Soft Pomade

FLEIXBLE HOLD · NATURAL SHINE · 95G

In stock

$15
$15
Sale Sold out
Taxes included. Shipping calculated at checkout.
  • $40+ Free Shipping
  • No Parabens 100% Vegan
  • Barbershop Quality
Hold
Flexible
Finish
Shine
Fresh citrus with a subtle warmth
Water-soluble - washes out easily with water

Barber & Co. Soft Pomade shapes clean, classic styles with a natural shine and a hold that lasts all day. It creates definition and structure, working cleanly through the hair leaving a subtle, healthy shine that never looks greasy, and a flexible hold that stays easy to restyle.

Perfect for slick backs, side parts and any style that calls for a refined, smooth finish with shape and movement 

Key benefits

  • Creates Definition & Structure | Shapes hair with clean definition and natural structure
  • Flexible Hold | Keeps your style in place without feeling stiff
  • Natural Shine | Adds a subtle, healthy shine that never looks greasy
  • Water Soluble | Rinses out clean without leaving residue behind

How to use

  1. Start with towel-dried or dry hair.
  2. Scoop a small amount (roughly the size of a 10c piece) and rub between your palms until it warms up and turns clear.
  3. Work evenly through the hair from roots to tips.
  4. Shape with your fingers to finish the look A little goes a long way. Start small - you can always add more.

Ingredients

WATER, CETEARETH-30, MINERAL OIL, PROPYLENE GLYCOL, OLETH-5, PARAFFIN, VP/VA COPOLYMER, CETEARYL ALCOHOL, GLYCERYL STEARATE, PHENOXYETHANOL, PEG-100 STEARATE, FRAGRANCE, DIAZOLIDINYL UREA, ETHYLHEXYLGLYCERIN, CI 42053



Shipping & Delivery

  • Free shipping on orders over $50
  • Orders ship within 1–2 business days

You'll receive tracking details by email as soon as your order is on its way.

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WHY SOFT POMADE

Definition & Structure

Perfect for natural flows

Natural Shine

A natural finish with a subtle shine

Flexible Hold

Holds its shape while allowing movement

Water Soluble

Washes out clean

HOW IT'S DONE

Warm & Work

Take a finger-tip sized amount and warm it between your palms until clear

Apply & Build

Work evenly through towel-dried hair from back to front.

Shape & Finish

Shape with your fingers to finish the look

Warm & Work

Take a finger-tip sized amount and warm it between your palms until clear

Apply & Build

Work evenly through towel-dried hair from back to front.

Shape & Finish

Shape with your fingers to finish the look

BARBERSHOP QUALITY. FOR LESS

Developed to barbershop benchmarks across hold, texture and finish, at a price that belongs in the everyday.
Other brands
Strong All-Day Hold
Easy To Apply & Wash out
100% Vegan
No Parabens
Price (per tin) $15 $30+

FREQUENTLY ASKED QUESTIONS

Where can I buy Barber & Co. products?

Barber & Co. products are available at all Coles supermarkets across Australia, as well as online through our website. No special trips to barbershops or specialist stores — quality grooming is part of your regular routine.

What makes Barber & Co. different from premium brands?

Our product quality matches premium brands like American Crew and Uppercut Deluxe, but we've cut out the markup. By selling through Coles and keeping things straightforward, we pass the savings on. Same performance, fraction of the price.

Which Barber & Co. product is right for my hair?

It depends on your hair type and the style you're after. For thick or unruly hair, try Clay (super strong hold, matte). For an everyday all-rounder, Paste works on most hair types. For classic slick-back styles, go with Hard Pomade. For fine or thin hair, Styling Powder adds instant volume. For curly or wavy hair, Styling Cream defines curls without weighing them down. Take our product quiz for a personalised recommendation.

Are Barber & Co. products vegan friendly?

Yes. All Barber & Co. products are vegan friendly and paraben free. Quality grooming shouldn't come with compromises.

How much product should I use?

A little goes a long way. Start with a fingertip-sized amount for short hair, or a 10-cent coin sized amount for medium to long hair. Work it between your palms first, then apply. You can always add more.

Can I use Sea Salt Spray with other products?

Absolutely. Sea Salt Spray works as a pre-styler. Spray it into damp hair for texture and volume, let it dry, then apply clay, paste or fibre on top for extra hold. It's how barbers layer products for that professional finish.

How long does a tin of Barber & Co. last?

A 95g tin typically lasts 2-3 months with daily use. At $15 a tin, that's roughly 15-25 cents per day for barbershop-quality styling.