• DEFINITION
    • CLASSIC SHINE
    • DEFINITION
    • CLASSIC SHINE
    • DEFINITION
    • CLASSIC SHINE
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Hard Pomade

Hard Pomade

STRONG HOLD · HIGH SHINE · 95G

In stock

$15
$15
Sale Sold out
Taxes included. Shipping calculated at checkout.
  • $40+ Free Shipping
  • No Parabens 100% Vegan
  • Barbershop Quality
Hold
Strong
Finish
High Shine
Warm amber and patchouli
Water-soluble - washes out easily with water

Barber & Co Hard Pomade shapes sleek, polished styles that require a strong hold and a lasting high-shine finish. This pomade creates sharp definition that stays perfectly in place all day, and works smoothly through the hair, taming flyaways and leaving a sophisticated, polished finish. 

Perfect for slick backs, pompadours and side parts - the classic styles that live and die on a sharp, high-shine finish.

Key benefits

  • Sharp Definition | Creates clean, structured styles with lasting control
  • Strong Hold | Keeps style firmly in place throughout the day
  • High Shine | Delivers a polished shine without looking greasy
  • Water Soluble | Rinses out clean without leaving residue behind

How to use

  1. Start with towel-dried or dry hair.
  2. Scoop a small amount (roughly the size of a 10c piece) and rub between your palms until it warms up and turns clear.
  3. Work evenly through the hair from roots to tips.
  4. Shape with your fingers to finish the look A little goes a long way. Start small - you can always add more.

Ingredients

Water (Aqua), Ceteareth-30, Propylene Glycol, VP/VA Copolymer, Octacosatrimonium Chloride, PEG-120 Methyl Glucose Dioleate, Phenoxyethanol, Ethylhexylglycerin, Diazolidinyl Urea, Fragrance, Mica, Titanium Dioxide, FD&C Yellow No. 6



Shipping & Delivery

  • Free shipping on orders over $50
  • Orders ship within 1–2 business days

You'll receive tracking details by email as soon as your order is on its way.

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WHY HARD POMADE

Sharp Definition

Clean lines and control

High Shine

Perfect for classic styles

Strong Hold

Keeps shape throughout the day

Reworkable

Easy to restyle

HOW IT'S DONE

Warm & Work

Take a finger-tip sized amount and warm it between your palms until clear

Apply & Build

Work evenly through towel-dried hair from back to front.

Shape & Finish

Shape with your fingers to finish the look

Warm & Work

Take a finger-tip sized amount and warm it between your palms until clear

Apply & Build

Work evenly through towel-dried hair from back to front.

Shape & Finish

Shape with your fingers to finish the look

BARBERSHOP QUALITY. FOR LESS

Developed to barbershop benchmarks across hold, texture and finish, at a price that belongs in the everyday.
Other brands
Strong All-Day Hold
Easy To Apply & Wash out
100% Vegan
No Parabens
Price (per tin) $15 $30+

FREQUENTLY ASKED QUESTIONS

Where can I buy Barber & Co. products?

Barber & Co. products are available at all Coles supermarkets across Australia, as well as online through our website. No special trips to barbershops or specialist stores — quality grooming is part of your regular routine.

What makes Barber & Co. different from premium brands?

Our product quality matches premium brands like American Crew and Uppercut Deluxe, but we've cut out the markup. By selling through Coles and keeping things straightforward, we pass the savings on. Same performance, fraction of the price.

Which Barber & Co. product is right for my hair?

It depends on your hair type and the style you're after. For thick or unruly hair, try Clay (super strong hold, matte). For an everyday all-rounder, Paste works on most hair types. For classic slick-back styles, go with Hard Pomade. For fine or thin hair, Styling Powder adds instant volume. For curly or wavy hair, Styling Cream defines curls without weighing them down. Take our product quiz for a personalised recommendation.

Are Barber & Co. products vegan friendly?

Yes. All Barber & Co. products are vegan friendly and paraben free. Quality grooming shouldn't come with compromises.

How much product should I use?

A little goes a long way. Start with a fingertip-sized amount for short hair, or a 10-cent coin sized amount for medium to long hair. Work it between your palms first, then apply. You can always add more.

Can I use Sea Salt Spray with other products?

Absolutely. Sea Salt Spray works as a pre-styler. Spray it into damp hair for texture and volume, let it dry, then apply clay, paste or fibre on top for extra hold. It's how barbers layer products for that professional finish.

How long does a tin of Barber & Co. last?

A 95g tin typically lasts 2-3 months with daily use. At $15 a tin, that's roughly 15-25 cents per day for barbershop-quality styling.