Our Story

OUR STORY

Making barbershop-quality grooming accessible — so every man can look and carry himself at his best.

The Long Game

STYLE FOR TODAY. THE WAY YOU CARRY YOURSELF FOR LIFE.

Premium grooming products are priced out of everyday reach. We saw a category where quality was gatekept by price — where looking after yourself was treated as a luxury rather than a basic choice.

So we built Barber & Co. to fix that. We work with professional barbers to develop products that match the performance of brands like American Crew and Uppercut Deluxe — then we cut out the markup and pass the savings on.

The result: barbershop-quality styling from $15. Available at Coles. No special trips. No specialist stores. Just quality grooming that fits into your regular routine.

WHAT WE BELIEVE

QUALITY PRODUCTS SHOULDN'T COST TOO MUCH
Premium grooming products are priced out of everyday reach. We built the brand to fix that — passing on our cost savings to democratise quality products.
ACCESS TO THE BEST SHOULDN'T BE RESERVED
No one is born more deserving of quality than anyone else. Confidence is a choice, built through the way you carry and present yourself.
QUALITY GROOMING SHOULD BE EASY TO ACCESS
No special trips, no specialist stores. Barber & Co. is available at all Coles stores at a price that makes it part of your routine, not a treat.

OUR VALUES

CLEAN FORMULAS
Every product is vegan friendly and paraben free. Quality grooming shouldn't come with compromises.
PROUDLY AUSTRALIAN
Developed in Australia, made for the Australian climate. Formulated to perform in heat, humidity, and everything in between.
BARBER APPROVED
Developed with professional barbers for real-world performance. The same products barbers use on their clients.